Lifecycle Marketing Manager: Personalization & Automation

CompTIA; United States; On-site; USD 84,000 - 97,000; Full time

Benefits offered by this job

Health Insurance

Bonus (up to 10%)

Unlimited PTO

Flexible schedules

Paid parental leave

401K with company match

Tuition reimbursement

Home office allowance

Wellness reimbursement

broadband stipend

Job summary

CompTIA is seeking a Lifecycle Marketing Manager to build and lead our consumer lifecycle marketing capability. You will design scalable lifecycle programs, develop segmentation and personalization strategies, and partner with international teams to extend capabilities across markets.

You will work with Demand Generation, Growth, Brand, Product, and Analytics to translate growth priorities into effective lifecycle campaigns.

Qualifications

• Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices.
• Experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies.
• Experience building and optimizing automated customer journeys and triggered communications.
• Strong understanding of email marketing performance, engagement, conversion, deliverability, testing, and optimization.
• Ability to use data, analytics, and experimentation to drive marketing decisions.

Responsibilities

• Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
• Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.
• Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.
• Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.
• Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.

Skills

Lifecycle marketing

CRM

Email marketing

Personalization

Marketing automation

A/B testing

Data analytics

Cross-functional collaboration

Project management

Education

Bachelor's degree preferred

Tools

Sailthru

Microsoft Dynamics

Google Analytics

Job description

CompTIA is seeking a Lifecycle Marketing Manager to build and lead our consumer lifecycle marketing capability. You will design scalable lifecycle programs, develop segmentation and personalization strategies, and partner with international teams to extend capabilities across markets.

You will work with Demand Generation, Growth, Brand, Product, and Analytics to translate growth priorities into effective lifecycle campaigns.