Lifecycle Marketing Lead: Email Automation & Growth

Compass International Holdings; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

Compass International Holdings is seeking a Lifecycle Marketing Senior Specialist to execute and optimize email campaigns and nurture programs across consumers, broker network, partners, and internal audiences. You will build campaigns, manage segmentation, and maintain marketing automation workflows.

Reporting to the Growth Marketing Manager, the role emphasizes data-driven optimization, A/B testing, and performance analysis to drive engagement and conversions.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 3–5 years in email marketing, lifecycle marketing, or marketing operations.
• Experience building and deploying email campaigns.
• Experience with audience segmentation and databases.
• Strong analytical and project-management skills.

Responsibilities

• Build, schedule, test, and deploy email campaigns using templates and brand standards for multiple audiences.
• Ensure emails are delivered on time and aligned with business objectives.
• Manage campaign calendars and deployment schedules.
• Build and maintain HubSpot workflows and automated nurture programs.
• Create and manage landing pages, lead forms, and websites to support campaigns.
• Identify opportunities to improve workflow efficiency and automation performance.
• Manage audience lists and segmentation strategies.
• Maintain data quality, CAN-SPAM compliance, and partner with internal teams for targeting.
• Monitor performance and provide reporting on key metrics.
• Analyze email, workflow, and landing page performance to identify optimizations.
• Conduct A/B testing and recommend improvements based on data.
• Stay updated on email best practices to maintain deliverability.
• Collaborate cross-functionally with stakeholders to support campaign execution.
• Manage multiple projects and deadlines with attention to detail.
• Serve as a marketing automation resource for internal teams.

Skills

Email marketing

Marketing automation

Audience segmentation

Database management

Campaign testing

Analytics & reporting

Project management

Stakeholder communication

Attention to detail

Time management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Job description

Compass International Holdings is seeking a Lifecycle Marketing Senior Specialist to execute and optimize email campaigns and nurture programs across consumers, broker network, partners, and internal audiences. You will build campaigns, manage segmentation, and maintain marketing automation workflows.

Reporting to the Growth Marketing Manager, the role emphasizes data-driven optimization, A/B testing, and performance analysis to drive engagement and conversions.