Lifecycle Marketing Lead - AI-Powered Personalization & Growth

C Squared Social; Meridian (ID); On-site; USD 110,000 - 140,000; Full time

Job summary

C Squared Social is seeking a Lifecycle Marketing Manager to partner with account, creative, media, and analytics teams to build sophisticated lifecycle programs across email, SMS, loyalty, subscriptions, and customer engagement channels.

The ideal candidate combines strong analytical thinking with customer-centric marketing expertise and a deep understanding of modern CRM ecosystems, data segmentation, and personalization.

Qualifications

• 5+ years in lifecycle marketing, CRM, or retention.
• 3+ years leading marketing teams or client-facing initiatives.
• Deep understanding of segmentation, personalization, and automation.
• Experience with Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive, or similar.

Responsibilities

• Lead the evolution and growth of the Lifecycle Marketing product and services.
• Create customer journey maps and automated lifecycle programs across channels (email, SMS, push, loyalty, subscriptions).
• Collaborate with account teams to identify client growth opportunities and retention initiatives.
• Analyze customer behavior and campaign performance to spot optimization opportunities.
• Establish audience segmentation, personalization, and testing frameworks to improve campaigns.
• Oversee CRM and marketing automation platforms ensuring best practices in campaign execution and data management.
• Leverage AI-powered tools and predictive marketing to enhance targeting and content development.
• Mentor lifecycle marketing specialists and cross-functional team members.

Skills

Lifecycle marketing

Team leadership

CRM automation

Data-driven

Platform experience

Digital marketing

Communication

Project management

Creative thinking

Education

Bachelors degree or equivalent

Job description

C Squared Social is seeking a Lifecycle Marketing Manager to partner with account, creative, media, and analytics teams to build sophisticated lifecycle programs across email, SMS, loyalty, subscriptions, and customer engagement channels.

The ideal candidate combines strong analytical thinking with customer-centric marketing expertise and a deep understanding of modern CRM ecosystems, data segmentation, and personalization.