Lifecycle Marketing Architect

Focus Partners Wealth; St. Louis, Northern (MO, KY); Hybrid; USD 85,000 - 107,000; Full time

Benefits offered by this job

Benefits package

Job summary

Focus Partners Wealth is seeking a Lifecycle Marketing Manager to design, build, and optimize campaigns and journeys that drive growth and client experience. You will own lifecycle strategy for prospecting, client engagement, and advisor-facing programs, delivering personalized, data-driven communications using Salesforce Marketing Cloud.

You will partner with cross-functional teams to shape roadmaps, deploy Journey Builder automations, and ensure quality, branding, and regulatory compliance.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years in email marketing or lifecycle marketing.
• Hands-on Salesforce Marketing Cloud experience with Email Studio, Journey Builder, Automation Studio, Content Builder.
• HubSpot experience is a plus.
• Experience with regulated communications; financial services or wealth management preferred.
• Familiarity with deliverability principles and CAN-SPAM/GDPR.
• Track record of using AI tools to accelerate campaigns.

Responsibilities

• Own lifecycle strategy for assigned programs, including audience definitions, cadence, and success criteria.
• Translate strategy into Journey Builder automations and re-entry rules.
• Lead A/B and multivariate testing roadmaps and implement results.
• Build and deploy email campaigns in Salesforce Marketing Cloud.
• Configure landing pages and forms to support programs.
• Manage end-to-end campaign setup, data extensions, SQL queries, and dynamic content.
• Coordinate with Marketing Cloud team, IT, and agency partners to ensure quality and compliance.

Skills

Lifecycle marketing

Email marketing

Marketing automation

A/B testing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Content Builder

Job description

Focus Partners Wealth is seeking a Lifecycle Marketing Manager to design, build, and optimize campaigns and journeys that drive growth and client experience. You will own lifecycle strategy for prospecting, client engagement, and advisor-facing programs, delivering personalized, data-driven communications using Salesforce Marketing Cloud.

You will partner with cross-functional teams to shape roadmaps, deploy Journey Builder automations, and ensure quality, branding, and regulatory compliance.