Global Lifecycle Marketing Manager: Email & Nurture

Tenable; Boston (MA); Vor Ort; USD 93.000 - 123.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k) with company match

Employee stock purchase plan

Employee referral program

Flexible spending accounts

Employee Assistance Program

Education assistance

Parental leave

Paid time off

Company holidays

Wellness programs

Community programs

Zusammenfassung

Tenable is seeking a Lifecycle Marketing Manager to drive a global go‑to‑market and lifecycle communications strategy, including email, in‑product, and other channels. You will engage customers, prospects, and partners, designing programs to drive pipeline, adoption, and retention.

The ideal candidate has 5+ years in email marketing or lifecycle programs, with experience in crafting effective emails, managing cross‑regional initiatives, and using marketing automation tools.

Qualifikationen

• 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing
• Bachelor’s degree or equivalent experience
• Ability to provide an email writing sample showcasing tone and messaging for different persona types
• Understanding of email strategy and measurement of campaign performance
• Familiarity with marketing automation and CRM platforms
• Comfort with AB testing and analytics
• Strong verbal and written communication skills for compelling copy
• Strong project management skills and ability to balance multiple projects with tight deadlines
• Must be self-starter and able to interface with multiple teams independently
• Understanding of cybersecurity industry is a plus

Aufgaben

• Own messaging strategy across email, in‑product, and other channels
• Support engagement programs such as virtual events and community initiatives
• Draft, refine and edit high‑converting email copy
• Adapt strategy for different buyer personas across stages
• Design and manage AB tests to optimize email strategy
• Balance multiple projects with a global communication calendar
• Maintain global email standards for consistency across regions
• Track KPIs and present insights to stakeholders

Kenntnisse

Email marketing

Lifecycle marketing

Demand generation

Marketing automation

CRM platforms

AB testing

Copywriting

Project management

Communication skills

Team collaboration

Ausbildung

Bachelor’s degree

Tools

Marketo

Salesforce

Jobbeschreibung

Tenable is seeking a Lifecycle Marketing Manager to drive a global go‑to‑market and lifecycle communications strategy, including email, in‑product, and other channels. You will engage customers, prospects, and partners, designing programs to drive pipeline, adoption, and retention.

The ideal candidate has 5+ years in email marketing or lifecycle programs, with experience in crafting effective emails, managing cross‑regional initiatives, and using marketing automation tools.