Lifecycle Marketing Manager - Email & Engagement (Global)

Content Creators; Boston (MA); Hybrid; USD 93.000 - 123.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

401(k) match

Stock purchase plan

Paid time off

Parental leave

Zusammenfassung

Tenable is seeking a Lifecycle Marketing Manager to lead global email and lifecycle communications, driving pipeline, adoption and retention. You’ll craft email programs, manage customer communications, and align messaging for CISOs, IT leaders, and cybersecurity practitioners across regions.

The role emphasizes strong copywriting, strategic thinking, and collaboration with worldwide marketing teams, including experience with marketing automation and CRM platforms.

Qualifikationen

• 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing.
• Bachelor's degree or equivalent experience.
• Ability to provide an email writing sample showcasing tone adaptation for different personas.
• Strong understanding of email strategy and measurement.
• Familiarity with Marketo and Salesforce.
• Comfort with A/B testing and analytics tools.

Aufgaben

• Own messaging strategy across email, in-product messaging, and other channels.
• Support engagement programs such as virtual events and community initiatives.
• Draft, refine and edit high-converting email copy with a consistent voice.
• Adapt strategy and messaging for different buyer personas and lifecycles.
• Design and manage ongoing A/B tests across email copy, schedules and layouts.
• Balance multiple projects with a global marketing calendar and stakeholders.

Kenntnisse

Email marketing

Demand generation

Lifecycle marketing

Copywriting

Project management

A/B testing

Marketing automation

Ausbildung

Bachelor's degree

Tools

Marketo

Salesforce

Jobbeschreibung

Tenable is seeking a Lifecycle Marketing Manager to lead global email and lifecycle communications, driving pipeline, adoption and retention. You’ll craft email programs, manage customer communications, and align messaging for CISOs, IT leaders, and cybersecurity practitioners across regions.

The role emphasizes strong copywriting, strategic thinking, and collaboration with worldwide marketing teams, including experience with marketing automation and CRM platforms.