Lifecycle Marketing Leader: AI-Driven Programs & Strategy

Upside; New York, Washington (NY, District of Columbia); Hybrid; USD 150,000 - 178,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage (

Equity (ISOs)

401(k) program

Family planning programs + paid Paren…

Flexible work environment

Lunch reimbursement for in-office

Learning and Development stipend

Transparent culture

Amazing mission!

Job summary

Upside seeks a Senior Manager, Lifecycle Program Enablement to own lifecycle messaging and the workflow that delivers it. You will lead programs, coordinate with cross-functional partners, and champion AI-assisted workflows to scale impact.

This role reports to the Director of Lifecycle Marketing and focuses on craft and execution at scale. This hybrid role requires deep expertise in Braze, Iterable, and Salesforce Marketing Cloud, with a track record of coaching teams and driving measurable

Qualifications

• 10+ years in Lifecycle Marketing, CRM, or consumer marketing.
• 4+ years leading teams (4+ people).
• Bachelor's degree in Marketing, Business Administration, or related field.
• Strong editor with a portfolio of lifecycle messaging and creative.

Responsibilities

• Own lifecycle strategy, messaging, and creative across Growth workstreams.
• Review briefs, copy, and creative to ensure clear value.
• Coach team on marketing craft and messaging hierarchy.
• Sharpen messaging frameworks with Creative, Product Marketing, and GTC.
• Integrate testing into programs to improve results.

Skills

Lifecycle Marketing

CRM

Marketing Strategy

Editing & Copywriting

Program Management

AI in Marketing

Communication

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Upside seeks a Senior Manager, Lifecycle Program Enablement to own lifecycle messaging and the workflow that delivers it. You will lead programs, coordinate with cross-functional partners, and champion AI-assisted workflows to scale impact.

This role reports to the Director of Lifecycle Marketing and focuses on craft and execution at scale. This hybrid role requires deep expertise in Braze, Iterable, and Salesforce Marketing Cloud, with a track record of coaching teams and driving measurable