Senior Lifecycle Marketing Lead — AI-Driven Email

Writer; United States; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health plans

Parental leave

Hybrid work model

Stock options

Job summary

Writer is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll lead email and lifecycle programs from strategy through hands-on execution and reporting in HubSpot, using signals to personalize experiences and move buyers through complex enterprise journeys.

This strategic, hands-on role involves AI‑first thinking to evolve how we build audiences, optimize messaging, and align lifecycle with GTM priorities.

Qualifications

• 6+ years of lifecycle, CRM, email, or retention marketing experience.
• Experience owning an email and lifecycle program end to end, including strategy and execution.
• Strong analytical instincts and ability to translate performance into actions.

Responsibilities

• Own email and lifecycle programs end to end from strategy to execution.
• Define lifecycle strategy and build it in HubSpot with audiences, workflows, and nurture programs.
• Partner with Demand Gen, ABM, content, product marketing, and sales to align lifecycle with GTM goals.

Skills

Lifecycle marketing

Email marketing

HubSpot

Audience segmentation

A/B testing

Data analysis

Enterprise marketing

Cross-functional collaboration

Tools

HubSpot

Job description

Writer is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll lead email and lifecycle programs from strategy through hands-on execution and reporting in HubSpot, using signals to personalize experiences and move buyers through complex enterprise journeys.

This strategic, hands-on role involves AI‑first thinking to evolve how we build audiences, optimize messaging, and align lifecycle with GTM priorities.