Lifecycle Marketing Manager: AI-Driven Growth

Sword; Oregon; Hybrid; USD 93,000 - 147,000; Full time

Job summary

Sword is seeking a data-driven Lifecycle Marketing Manager to drive end-to-end campaigns across Email, Push, and In‑App channels. You’ll design, build, and optimize journeys to activate, engage, retain, and monetize users, while partnering with Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer Success.

You’ll work with Design, Product, Engineering, and Data to wire events into Braze/Iterable, run experiments, and apply AI/LLM tools to automate briefs, copy variants, QA,

Qualifications

• 3-5 years in lifecycle marketing or CRM, ideally in Consumer Tech or Subscription services.
• Hands-on experience building automated workflows in Braze or Iterable.
• Experience using AI/LLM tools in day-to-day work.
• Strong analytical skills with BI tools (Looker, Tableau, Amplitude, Mixpanel).
• Basic understanding of HTML/CSS for email template troubleshooting.
• QA discipline and ability to manage multiple campaigns simultaneously.
• Organized self-starter with attention to detail.

Responsibilities

• Build, deploy, and maintain automated lifecycle campaigns across Email, Push, and In‑App Messages using CRM platforms (Braze/Iterable).
• Identify opportunities to optimize onboarding through to active engagement, reactivation, and winback.
• Use AI/LLM tools to streamline recurring work (briefs, copy variants, QA, reporting).
• Design and run experiments (subject lines, send times, content, channel mix) to improve performance.
• Track and report core lifecycle KPIs (Open Rates, CTR, Conversion Rate, Unsubscribe, Churn, Winbacks).
• Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer Success.
• Coordinate with Design, Product, Engineering, and Data to ensure Braze events/attributes enable triggering and personalization.

Skills

Lifecycle marketing

CRM experience

AI/LLM usage

Data analytics

Email marketing

Tools

Braze

Iterable

Looker

Tableau

Amplitude

Mixpanel

Job description

Sword is seeking a data-driven Lifecycle Marketing Manager to drive end-to-end campaigns across Email, Push, and In‑App channels. You’ll design, build, and optimize journeys to activate, engage, retain, and monetize users, while partnering with Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer Success.

You’ll work with Design, Product, Engineering, and Data to wire events into Braze/Iterable, run experiments, and apply AI/LLM tools to automate briefs, copy variants, QA,