Lifecycle Growth Architect — Consumer Experience Lead

Content Creators; New York (NY); Hybrid; USD 185,000 - 200,000; Full time

Benefits offered by this job

Health coverage

Equity

401(k)

Parental leave

Wellness benefits

Unlimited PTO

Lunch reimbursement

ERGs

Learning stipend

Transparent culture

Mission-driven

Job summary

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience, to scale onboarding, habituation, and referral programs across platforms. You’ll partner with product and marketing to drive adoption and retention in a mobile-first context, with autonomy and high accountability.

You’ll influence leadership with strategic roadmaps and build scalable automations using Braze and other leading platforms, while maintaining a strong, collaborative partnership across teams.

Qualifications

• 8+ years in Lifecycle Marketing and CRM with proven engagement/retention gains.
• Bachelor’s degree in Marketing, Business, or related field.
• Hands-on experience with Braze, Iterable, and Salesforce Marketing Cloud.
• Experience building mobile-first lifecycle programs across push, in-app, and content cards.
• AI-forward approach to automations and tooling.
• Strong data-driven decision making and analytics interpretation.
• Collaborative mindset and strong communication skills.

Responsibilities

• Own and scale the core lifecycle funnel with automated onboarding, retention, and referral programs.
• Partner with Product and Product Marketing on Braze-driven experiences across platforms.
• Define data requirements and collaborate with martech, analytics, and data teams.
• Modernize referral and advocacy programs in collaboration with teams.
• Influence leadership with clear roadmaps and autonomous project execution.

Skills

Lifecycle Marketing

CRM platforms

Cross-functional collaboration

Data-driven decisions

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Braze

Iterable

Salesforce Marketing Cloud

Mobile analytics

Job description

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience, to scale onboarding, habituation, and referral programs across platforms. You’ll partner with product and marketing to drive adoption and retention in a mobile-first context, with autonomy and high accountability.

You’ll influence leadership with strategic roadmaps and build scalable automations using Braze and other leading platforms, while maintaining a strong, collaborative partnership across teams.