Lifecycle Marketing Architect — AI, Automation & Personalization

Mudflap; Palo Alto (CA); Hybride; USD 95 000 - 120 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Health benefits

PTO

401(k) matching

Career growth

Mudfest offsite

Résumé du poste

Mudflap is seeking a hands-on Lifecycle Marketing & Automation Manager to own customer journeys, multichannel activation, and AI-powered personalization across Braze. You will architect scalable automation and drive measurable growth in a fast-growing fintech platform.

Based in Palo Alto with a hybrid work setup, you will collaborate with Data, Product, and Engineering to improve integrations, data quality, and the systems powering lifecycle marketing.

Qualifications

• 5+ years of experience in lifecycle marketing, marketing automation, CRM, or marketing technology.
• Strong technical capabilities across complex customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations.
• AI-first and automation-driven mindset, with demonstrated experience using AI and automation to build smarter workflows, improve efficiency, and scale impact.
• Highly analytical and results-oriented, with experience using experimentation, A/B testing, and customer data to drive measurable business outcomes.
• Exceptional ownership and execution, with a track record of independently solving problems, moving quickly, and delivering results in fast-paced environments.

Responsabilités

• Own lifecycle execution: Build, launch, and optimize personalized, multichannel customer journeys in Braze across email, push, SMS, and in-app messaging.
• Build with AI and automation: Aggressively leverage AI, automation, and emerging technologies to eliminate manual work, improve personalization, and scale lifecycle capabilities.
• Drive measurable growth: Use customer data, experimentation, and performance metrics to improve activation, engagement, retention, and revenue.
• Advance our marketing technology: Partner with Data, Product, and Engineering to improve integrations, customer data, and the systems powering lifecycle marketing.
• Operate like an owner: Move quickly, identify opportunities independently, solve complex problems, and continuously raise the bar on execution and efficiency.

Connaissances

Lifecycle marketing

Marketing automation

CRM

Marketing technology

Braze

Outils

Braze

Description du poste

Mudflap is seeking a hands-on Lifecycle Marketing & Automation Manager to own customer journeys, multichannel activation, and AI-powered personalization across Braze. You will architect scalable automation and drive measurable growth in a fast-growing fintech platform.

Based in Palo Alto with a hybrid work setup, you will collaborate with Data, Product, and Engineering to improve integrations, data quality, and the systems powering lifecycle marketing.