Lifecycle Growth Lead, Consumer Experience

Upside; New York, Washington (NY, District of Columbia); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Equity (ISOs)

401(k) program

Medical, dental, and vision

Paid parental leave

Wellness programs

Unlimited PTO

Flexible work environment

Job summary

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience, to drive the growth of our automated, full-funnel lifecycle engine across verticals from onboarding to advocacy. This role partners with product and product marketing to scale Braze-driven experiences, while defining data requirements with analytics and data science teams.

You will own core funnel architecture, enable scalable, always-on automations, and act as a hands-on leader with autonomy, reporting to the

Qualifications

• 8+ years in Lifecycle Marketing and CRM with mobile-first B2C experience.
• Bachelor's degree in Marketing or related field.
• Hands-on expertise in Braze, Iterable, Salesforce Marketing Cloud.
• Experience with push notifications, in-app messaging, and other app channels.
• AI-forward with experience using AI tools to build automation.
• Data-driven with strong analytical skills and ability to translate data into insights.
• Collaborative with ability to partner across teams.
• Excellent communication and presentation skills.

Responsibilities

• Architect the automated lifecycle funnel across onboarding, retention, reactivation, and referrals.
• Partner with Product and Marketing to implement Braze-enabled experiences across channels.
• Define data requirements and events with martech, analytics, and data science teams.
• Advance referral and advocacy programs end-to-end.
• Operate independently on complex, high-risk projects with accountability.

Skills

Lifecycle Marketing

CRM platforms

Braze/Iterable

Data analysis

Cross-functional work

Communication

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience, to drive the growth of our automated, full-funnel lifecycle engine across verticals from onboarding to advocacy. This role partners with product and product marketing to scale Braze-driven experiences, while defining data requirements with analytics and data science teams.

You will own core funnel architecture, enable scalable, always-on automations, and act as a hands-on leader with autonomy, reporting to the