Lifecycle Marketing Leader - AI-Driven Growth

Redo; Draper (UT); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive equity

Medical coverage from $20/month

HSAs up to $2,400/year

Parental leave up to 12 weeks

Childcare reimbursement $100/month

Flexible PTO + 7 holidays

On-site gym + amenities

Free meals and snacks

Office near trails

Job summary

Redo is seeking a 0-1 lifecycle marketer to own how we engage merchants across their journey. You will own email, in-app, and SMS strategy for prospecting, activation, onboarding, cross-sell, and retention, starting hands-on to launch first programs and then build a team as we scale.

Based in Draper, Utah, this fully in-office role requires 7–10 years in B2B SaaS lifecycle or email marketing, with a track record of end-to-end program launches and revenue impact using AI to ship faster.

Qualifications

• 7–10 years in B2B SaaS lifecycle, customer, or email marketing with 3+ years owning programs end-to-end.
• Built lifecycle programs from scratch including onboarding, adoption, and expansion journeys.
• Worked on both funnel sides: prospect nurture and customer retention/expansion.
• You work close to revenue with measurable pipeline, attach, or retention impact.
• You are hands-on and can design and execute email, SMS, and in-app journeys.
• AI fluency with modern tools to speed research, writing, and shipping.

Responsibilities

• Turn the prospect database into pipeline by owning email strategy and execution.
• Align marketing email with sales outreach to create a unified merchant motion.
• Design onboarding journeys from install to first value across products.
• Build multi-product adoption programs and product launch communications.
• Define events, segments, and triggers with product and RevOps.
• Develop the customer marketing engine with reviews, references, and updates.
• Own email/SMS/template cadence and quality across communications.
• Measure program metrics and drive experimentation for outcomes.
• Hire and develop lifecycle marketers as programs scale.

Skills

Lifecycle marketing

Email marketing

B2B SaaS

AI fluency

Team leadership

Growth marketing

Collaboration with sales

Tools

HubSpot

Marketo

Analytics tools

Job description

Redo is seeking a 0-1 lifecycle marketer to own how we engage merchants across their journey. You will own email, in-app, and SMS strategy for prospecting, activation, onboarding, cross-sell, and retention, starting hands-on to launch first programs and then build a team as we scale.

Based in Draper, Utah, this fully in-office role requires 7–10 years in B2B SaaS lifecycle or email marketing, with a track record of end-to-end program launches and revenue impact using AI to ship faster.