Lifecycle Marketing Lead — Subscriptions & Retention

Onnit Labs, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Immediate 401(k) with company matching

Unlimited vacation

Paid holidays

Flexible workplace policy

Product credits and discounts

Job summary

Onnit is seeking an analytical, hands-on lifecycle marketer to own email, SMS, and customer retention, with a focus on subscription growth and churn reduction. You’ll execute the strategy in Klaviyo, building campaigns, flows, segments, and analyzing results.

This role combines strategic ownership with end-to-end execution. You’re someone who turns ideas into live campaigns, manages day-to-day production, and uses results to shape your next move.

Qualifications

• 5+ years of lifecycle, CRM, retention, or email/SMS marketing experience.
• Hands-on Klaviyo experience: build campaigns, flows, segments, tests.
• Basic HTML/CSS email skills for template edits and troubleshooting.
• Experience improving repeat purchase, subscription conversion, or churn.
• Strong analytical skills with cohort, LTV, and churn insights.

Responsibilities

• Own the email and SMS calendar, balancing promotional campaigns with education and retention messaging.
• Build, QA, schedule, and launch campaigns and flows in Klaviyo.
• Create reusable content blocks and templates for launches.
• Develop customer segments using purchase behavior and lifecycle data.
• Create journeys for welcome, post-purchase, replenishment, onboarding, and winback.
• Run tests on messaging, offers, timing, and audience; apply learnings.
• Ensure deliverability, personalization, and consent compliance.

Skills

Lifecycle marketing

CRM

Email marketing

Data analysis

Campaign testing

Tools

Klaviyo

HTML/CSS

Job description

Onnit is seeking an analytical, hands-on lifecycle marketer to own email, SMS, and customer retention, with a focus on subscription growth and churn reduction. You’ll execute the strategy in Klaviyo, building campaigns, flows, segments, and analyzing results.

This role combines strategic ownership with end-to-end execution. You’re someone who turns ideas into live campaigns, manages day-to-day production, and uses results to shape your next move.