Lifecycle & Retention Marketing Lead - Email, SMS

Counter; Santa Monica (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Counter is seeking a Senior Manager of Lifecycle & Retention Marketing to own the strategy and execution of email, SMS, and the subscription program. You will set the roadmap, build every send in Klaviyo, manage Recharge, and drive growth in retention and LTV.

This hands-on role requires building flows, calendars, briefs for Brand and copy teams, and continuous optimization based on results to improve file health and revenue.

Qualifications

• 6+ years of lifecycle, CRM, or retention marketing experience across email and SMS in DTC/consumer brands.
• Proven track record growing email/SMS revenue and subscription programs.
• Hands-on Klaviyo builder with ability to design, segment, and launch flows.
• Experience managing platform partners and driving results.
• Sharp copy and design sensibilities with ability to brief teams clearly.

Responsibilities

• Own lifecycle and retention strategy across email, SMS, and subscription with a revenue/LTV focus.
• Build and manage integrated email/SMS calendar with Brand, Integrated Marketing, and Growth.
• Define channel roles, cadence, and audience segmentation across cohorts.
• Grow files via signup captures, popups, and list-growth initiatives.
• Plan, build, and schedule campaigns in Klaviyo; QA and analyze results.

Skills

Lifecycle marketing

CRM expertise

Retention marketing

Klaviyo expert

Recharge experience

Data‑driven

Brief writing

Tools

Klaviyo

Recharge

Shopify

Google Analytics

Job description

Counter is seeking a Senior Manager of Lifecycle & Retention Marketing to own the strategy and execution of email, SMS, and the subscription program. You will set the roadmap, build every send in Klaviyo, manage Recharge, and drive growth in retention and LTV.

This hands-on role requires building flows, calendars, briefs for Brand and copy teams, and continuous optimization based on results to improve file health and revenue.