Lifecycle Marketing Manager: Email & Subscriptions

ONNIT; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Unlimited vacation

Paid holidays

Flexible workplace

Tuition reimbursement

Product credits

Fitness stipend

Job summary

Onnit, a health and wellness company based in Austin, Texas, seeks a lifecycle marketing professional to own email, SMS, and retention strategies. You will manage campaigns in Klaviyo, build segments, and develop journeys to grow subscriptions and reduce churn.

This hands-on role demands turning data into actionable campaigns and owning end-to-end execution. You will collaborate with cross-functional teams to optimize the customer lifecycle and drive revenue growth, leveraging 5+ years of

Qualifications

• 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally for a consumer subscription business.
• Strong, hands-on Klaviyo experience: build campaigns/flows, manage content blocks, create segments, run tests, and report results.
• Basic HTML/CSS email skills for template edits and troubleshooting.
• Experience improving repeat purchase, subscription conversion, or churn, with concrete examples.
• Analytical skills: comfortable with spreadsheets and platform reporting to understand cohort, LTV, and churn.

Responsibilities

• Own email and SMS strategy and execution.
• Build, QA, schedule, and launch campaigns and automated flows in Klaviyo.
• Create, maintain templates and blocks; assemble messages for launches.
• Build and refine customer segments using purchase, subscription status, engagement, lifecycle, and cohorts.
• Develop and optimize journeys (welcome, post-purchase, replenishment, onboarding, churn prevention, winback).
• Run tests on messaging, offers, timing, and audience; apply learnings.

Skills

Klaviyo

Email marketing

Lifecycle marketing

Data analysis

HTML/CSS

Retention strategies

Job description

Onnit, a health and wellness company based in Austin, Texas, seeks a lifecycle marketing professional to own email, SMS, and retention strategies. You will manage campaigns in Klaviyo, build segments, and develop journeys to grow subscriptions and reduce churn.

This hands-on role demands turning data into actionable campaigns and owning end-to-end execution. You will collaborate with cross-functional teams to optimize the customer lifecycle and drive revenue growth, leveraging 5+ years of