Lifecycle Marketing Lead: Email Activation & Retention

LandEarly; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

LandEarly is hiring a Lifecycle / Email Marketing Manager to own the email and lifecycle channels that turn signups into active, retained users of the product.

The role focuses on end-to-end lifecycle marketing across email and other owned channels, building automated flows, segmenting users, and collaborating with product and design to optimize the user journey. Strong analytics and copywriting are essential.

Formación

• 3+ years of experience in lifecycle, CRM, or email marketing
• Hands-on experience with a modern email/lifecycle platform (Braze/Iterable/Customer.io)
• Strong analytical skills with data-driven decision-making
• Excellent copywriting and messaging instincts
• Experience building segmentation and triggered/automated campaigns from scratch
• Track record of structured experiments and translating results into roadmap priorities

Responsabilidades

• Own the end-to-end lifecycle marketing strategy across email and other owned channels
• Build, test, and optimize automated lifecycle flows (onboarding, activation nudges, re-engagement, upsell)
• Segment users based on behavior and product usage to deliver relevant messages
• Partner with product and design to improve the user journey and automate moments
• Define and report on key metrics and turn insights into action
• Run a testing roadmap (A/B and multivariate) to improve messaging and timing

Conocimientos

Lifecycle marketing

CRM/Email marketing

Analytics

Copywriting

Segmentation

AB testing

Herramientas

Braze

Iterable

Customer.io

SQL basics

Descripción del empleo

LandEarly is hiring a Lifecycle / Email Marketing Manager to own the email and lifecycle channels that turn signups into active, retained users of the product.

The role focuses on end-to-end lifecycle marketing across email and other owned channels, building automated flows, segmenting users, and collaborating with product and design to optimize the user journey. Strong analytics and copywriting are essential.