Lifecycle Marketing Pro: Email & SMS

Everlane; Los Angeles (CA); Hybrid; USD 67,000 - 95,000; Full time

Job summary

Everlane in Los Angeles is seeking a Retention Marketing Specialist to build and optimize email and SMS programs that keep customers coming back. You’ll execute campaigns, test segmentation, and shape lifecycle flows across welcome, post-purchase, replenishment, and win-back.

You’ll collaborate with cross-functional partners, analyze results, and stay ahead of lifecycle marketing trends to drive long-term loyalty and revenue.

Qualifications

• 2+ years in email/SMS or lifecycle marketing for online retail.
• Hands-on with ESP platforms like Klaviyo, Attentive, or Emarsys.

Responsibilities

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

Skills

Email marketing

HTML

Data-driven mindset

Campaign optimization

Tools

Klaviyo

Attentive

Emarsys

HTML email builders

Job description

Everlane in Los Angeles is seeking a Retention Marketing Specialist to build and optimize email and SMS programs that keep customers coming back. You’ll execute campaigns, test segmentation, and shape lifecycle flows across welcome, post-purchase, replenishment, and win-back.

You’ll collaborate with cross-functional partners, analyze results, and stay ahead of lifecycle marketing trends to drive long-term loyalty and revenue.