Lifecycle Marketing Lead: Self-Serve Activation & Retention

present of AI; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Prolific is seeking a lifecycle marketing professional to own onboarding, activation, retention and win-back programs in a self-serve, product-led environment. You will craft email and in-product messages, run experiments, and ship scoped work to deadlines.

Ideal candidates bring hands-on tooling experience, comfort with product usage data and cohort analysis, and a track record of delivering measurable growth without heavy supervision.

Responsibilities

• Onboard new users effectively and drive activation.
• Own retention and win-back programs in a self-serve, product-led environment.
• Coordinate email and in-product messaging to influence user behavior.
• Analyze cohort data and ship scoped work to deadlines.

Skills

Lifecycle marketing

Email tools

Product messaging

Cohort analysis

Job description

Prolific is seeking a lifecycle marketing professional to own onboarding, activation, retention and win-back programs in a self-serve, product-led environment. You will craft email and in-product messages, run experiments, and ship scoped work to deadlines.

Ideal candidates bring hands-on tooling experience, comfort with product usage data and cohort analysis, and a track record of delivering measurable growth without heavy supervision.