Lifecycle Marketing Lead — Subscriptions & Retention

HP; Vancouver (WA); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Parental leave

11 paid holidays

Job summary

HP is seeking a Customer Lifecycle Manager to design and execute programs that engage customers through their subscription journey, enhancing experience, retention, and value. You’ll craft multi-channel communications across email, app, and web, translate strategies into actionable campaigns, and collaborate with Product, Marketing, Analytics, Legal, and other teams to optimize the service experience.

The role emphasizes strong program execution, analytical thinking, and customer empathy, with

Qualifications

• Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
• 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
• Experience supporting or executing customer communications across digital channels.
• Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.
• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms. Salesforce Marketing Cloud is preferred.

Responsibilities

• Execute customer lifecycle programs designed to engage, retain, and grow subscribers.
• Develop and manage customer communications across email, app, web, and other digital channels.
• Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.
• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.
• Partner with cross-functional teams to deliver consistent and connected customer experiences.
• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.
• Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.
• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.
• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

Skills

Program & project management

Written communication

Analytical thinking

Education

Bachelor's degree in marketing, communications, business, customer experience or related field

Tools

Salesforce Marketing Cloud

Job description

HP is seeking a Customer Lifecycle Manager to design and execute programs that engage customers through their subscription journey, enhancing experience, retention, and value. You’ll craft multi-channel communications across email, app, and web, translate strategies into actionable campaigns, and collaborate with Product, Marketing, Analytics, Legal, and other teams to optimize the service experience.

The role emphasizes strong program execution, analytical thinking, and customer empathy, with