Lifecycle Marketing Lead: Email & SMS

Applied Labs; Reading (MA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare

401(k) with match

PTO and holidays

Bonus eligibility and Equity

Job summary

BRUNT is seeking a Retention Marketing Manager to own lifecycle marketing across Email and SMS. You will build multi-step flows in Klaviyo and Postscript, segment audiences by RFM/LTV, and optimize campaigns for revenue and engagement.

Work closely with creative, analytics, and ecommerce teams to plan, test, and report on performance, while ensuring deliverability and compliance. Position is on-site in North Reading, MA.

Qualifications

• 2–3+ years in retention marketing and lifecycle programs.
• Hands-on experience building Email/SMS flows.
• Expertise with Klaviyo and Postscript platforms.
• Comfort with HTML/CSS and Liquid for content personalization.
• Strong Excel skills and data reporting capabilities.
• Experience in customer segmentation (RFM/LTV).
• A/B testing experience and data-driven decision making.
• Analytical mindset with strategic thinking abilities.
• Must be able to commute to North Reading, MA 4x/week.

Responsibilities

• Build and optimize SMS and Email flows in Klaviyo & Postscript.
• Plan calendar and campaigns that drive revenue and engagement.
• Develop advanced customer segments for targeted messaging.
• Own flow architecture, deliverability, and hygiene.
• Collaborate with cross-functional teams (creative, analytics, ops).
• Monitor metrics and report performance to leadership.

Skills

Retention marketing

Lifecycle campaigns

Klaviyo/Postscript

HTML/CSS/Liquid

Excel

Data segmentation (RFM/LTV)

A/B testing

SQL

Analytics (GA/Looker)

Team collaboration

Tools

Klaviyo

Postscript

Shopify

Job description

BRUNT is seeking a Retention Marketing Manager to own lifecycle marketing across Email and SMS. You will build multi-step flows in Klaviyo and Postscript, segment audiences by RFM/LTV, and optimize campaigns for revenue and engagement.

Work closely with creative, analytics, and ecommerce teams to plan, test, and report on performance, while ensuring deliverability and compliance. Position is on-site in North Reading, MA.