Lifecycle Marketing Lead: Email & SMS (Remote)

Pearmill; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision coverage

Remote work culture

Unlimited vacation

Parental leave

Home office stipend

Books/seminars budget

Annual retreat

Donations matching

Job summary

Pearmill is seeking a Lifecycle Marketing Manager to own email and SMS for clients, from monthly planning to building campaigns, automated flows, and reporting. You will work directly with clients and our growth and creative teams to turn product launches and customer behavior into compelling communications that drive purchases and retention.

This hands-on role requires calendar ownership, copywriting, segmentation, testing, and delivery.

Qualifications

• 4+ years hands-on experience in email, SMS, or lifecycle marketing for ecommerce.
• Owns strategy and execution; builds campaigns and automated flows.
• Hands-on experience with Klaviyo or a comparable platform; works with Shopify, segments, and event-based triggers.
• Strong copywriter with the ability to adapt to a brand’s voice.
• Understands how campaigns and automated flows support conversion, repeat purchases, and retention.
• Able to interpret performance data, design useful A/B tests, and distinguish results needing more evidence.
• Organized and detail-oriented; catches issues before messages go out.
• Proactive communicator; ensures approvals and deadlines are met.
• Bonus: agency experience or localized programs across markets.

Responsibilities

• Own monthly email and SMS planning with clients. Build and maintain marketing calendars for launches, promotions, and lifecycle priorities.
• Lead regular client meetings to review results and plan upcoming work.
• Develop campaign concepts, offers, bundles, and A/B tests; coordinate with client teams.
• Write email and SMS copy including subject lines, preview text, product messaging, and CTAs.
• Build, QA, segment, schedule, and send campaigns; source assets from clients, Shopify, and creative teams.
• Maintain customer segments using purchase history and lifecycle data; keep targeting accurate.
• Audit, build, and optimize automated flows (welcome, abandoned cart, post-purchase, win-back; ensure consistency with journeys).
• Coordinate localized campaigns across markets: translations, offers, and send timing.
• Brief designers on email assets and manage feedback/approvals; keep content aligned with offers.
• Run a testing roadmap across messaging, offers, and flows; document results for future campaigns.
• Maintain list health, consent, suppression rules, and data governance; resolve issues early.
• Document workflows and build repeatable planning, briefing, QA, and reporting processes.

Skills

Klaviyo

Shopify

Copywriting

Lifecycle marketing

A/B testing

Data analysis

Project management

Communication

Tools

Shopify

Job description

Pearmill is seeking a Lifecycle Marketing Manager to own email and SMS for clients, from monthly planning to building campaigns, automated flows, and reporting. You will work directly with clients and our growth and creative teams to turn product launches and customer behavior into compelling communications that drive purchases and retention.

This hands-on role requires calendar ownership, copywriting, segmentation, testing, and delivery.