Lifecycle Marketing Lead - Remote with Equity

Content Creators; Denver (CO); Hybrid; USD 84,000 - 104,000; Full time

Benefits offered by this job

Medical, dental, vision, life, and 401

Equity in a growing startup

Monthly tech reimbursements

Paid holidays and flexible PTO

401(K)

Job summary

Housecall Pro is seeking a Lead, Lifecycle Marketing to manage multi-channel campaigns (email, SMS, in-app) and drive customer engagement. You will collaborate with content, design, and analytics teams to ensure personalized, compliant communications that align with overall marketing strategies.

You will analyze performance metrics, optimize campaigns, and evolve strategies to meet business goals while maintaining a cohesive lifecycle calendar across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent work experience
• 5+ years in email marketing, SMS, in-app messaging, including strategy, execution, analysis
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries
• Strong JavaScript skills for landing pages, forms, tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates for advanced personalization
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels
• Knowledge of GDPR/CAN-SPAM/TCPA
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Build dynamic, personalized content with Liquid and Mustache logic
• Configure and troubleshoot webhooks that pass real-time event and user data between platforms
• Work with Product, Data, Martech and Engineering to define event tracking and data needs
• Collaborate with content and design teams to create engaging campaigns tailored to segments
• Segment customer lists and apply personalization for targeted communications
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns and improve engagement
• Maintain the lifecycle marketing calendar for cohesive messaging
• Ensure compliance with GDPR, CAN-SPAM, and SMS guidelines
• Monitor and analyze performance across channels and provide actionable insights

Skills

HTML/CSS

JavaScript

Liquid templates

Data modeling

A/B testing

Campaign strategy

Regulatory compliance

CDP: Segment/mParticle/RudderStack

Education

Bachelor’s degree in Marketing/Communications

Tools

Segment

mParticle

RudderStack

Job description

Housecall Pro is seeking a Lead, Lifecycle Marketing to manage multi-channel campaigns (email, SMS, in-app) and drive customer engagement. You will collaborate with content, design, and analytics teams to ensure personalized, compliant communications that align with overall marketing strategies.

You will analyze performance metrics, optimize campaigns, and evolve strategies to meet business goals while maintaining a cohesive lifecycle calendar across channels.