Lifecycle Marketing Lead — Multi-Channel Growth

Housecall Pro

United States

Remote

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Healthcare coverage

Equity opportunities

Paid time off

Remote work

Hybrid schedule

Office San Diego

Office Denver

Parental leave

Career development

Wellness program

Mental health support

Home office setup

Internet reimbursement

Phone reimbursement

Disability insurance

Life insurance

401k plan

HSA

FSA

Job summary

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel campaigns across email, SMS, and in-app messaging. You will partner with content, design, and analytics to align campaigns with our marketing strategy and drive engagement and conversions.

You will analyze performance, optimize strategies, personalize content with Liquid and Mustache, configure webhooks, and collaborate with Product, Data, Martech, and Engineering to track events and attributes.

Qualifications

5+ years in email marketing, SMS, and in-app messaging.
Experience writing Liquid and Mustache templates for personalization.
Knowledge of GDPR, CAN-SPAM, and TCPA compliance.
Excellent HTML/CSS skills for email layouts and rendering.
Strong multi-tasking and communication skills.
Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

Lead lifecycle marketing strategy across email, SMS, and in-app messaging.
Collaborate with Product, Data, Martech, and Engineering to define event tracking and data needs.
Build and test personalized, data-driven campaigns; conduct A/B testing to optimize engagement.
Configure and troubleshoot webhooks passing real-time data between platforms.
Ensure regulatory compliance across channels (GDPR, CAN-SPAM, TCPA).
Oversee lifecycle calendar and ensure timely deployments.