Lifecycle Marketing Lead: Email, SMS & Community

Foreword Companies; Gallatin (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

Foreword Companies is seeking a Digital Marketing Specialist to own customer lifecycle marketing, CRM initiatives, and community engagement across multiple brands. You will independently manage email and SMS campaigns, segmentation, automation, and cross-brand coordination to drive engagement and loyalty.

The ideal candidate is organized, analytical, and motivated, with hands-on experience executing campaigns from strategy through deployment.

Qualifications

• Minimum of 3 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
• Hands-on experience with email lifecycle marketing and community engagement.
• Ability to manage campaigns from strategy through deployment with minimal oversight.

Responsibilities

• Campaign Ownership: strategize, build, copywrite, and deploy promotional email and SMS calendars for brand properties.
• Automated Flow Optimization: design, implement, and A/B test triggered sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Back).
• Database Management and Segmentation: maintain lists, perform hygiene, and segment by purchase history and engagement.
• Cross-Channel Alignment: mirror promotions with organic social, product launches, and seasonal campaigns.
• Data Analysis & KPI Reporting: track retention and KPI dashboards, prepare weekly/monthly performance reports.

Skills

Campaign strategy

Copywriting

Automation workflows

Data analysis

Multi-channel marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Email marketing platforms

Social media scheduling dashboards

Marketing analytics tools (GA4, dashboards)

Job description

Foreword Companies is seeking a Digital Marketing Specialist to own customer lifecycle marketing, CRM initiatives, and community engagement across multiple brands. You will independently manage email and SMS campaigns, segmentation, automation, and cross-brand coordination to drive engagement and loyalty.

The ideal candidate is organized, analytical, and motivated, with hands-on experience executing campaigns from strategy through deployment.