Lifecycle Marketing Director: Email & SMS Growth

Truly Free, INC.; Williamsburg (MI); Remote; USD 150.000 - 210.000; Vollzeit

Benefits dieser Stelle

Competitive base salary

Performance bonus tied to Email/SMS &订

Remote work

Zusammenfassung

Truly Free Home seeks a Director of Lifecycle Marketing (Email & SMS – Direct Response) to own core revenue channels remotely. This role drives 30–40% of total company revenue through lifecycle marketing, managing 2–3M+ subscribers across lists with data-driven execution.

You will lead strategy and execution across email/SMS, build a high-frequency calendar, and optimize journeys to maximize subscription monetization and retention. This is a player-coach, operator role with a strategic impact.

Qualifikationen

• 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business.
• Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segments.
• Demonstrated success driving 30%+ of company revenue from Email/SMS.
• Hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting).
• Strong background in direct response marketing and subscription optimization.

Aufgaben

• Own and deliver 30–40%+ of total company revenue through lifecycle channels.
• Build and execute a high-frequency, high-conversion campaign calendar.
• Architect end-to-end customer journeys: acquisition nurture, post-purchase monetization, and upsell.
• Lead data reporting, insights, tests, and a closed-loop optimization process.
• Develop a scalable lifecycle operating system with cadences and frameworks.

Kenntnisse

Lifecycle Marketing

CRM & Retention

Direct Response

Analytics & Data

Strategic Planning

Tactical Execution

Subscriber Monetization

Leadership

Extract & Interpret Data

Tools

Klaviyo

Jobbeschreibung

Truly Free Home seeks a Director of Lifecycle Marketing (Email & SMS – Direct Response) to own core revenue channels remotely. This role drives 30–40% of total company revenue through lifecycle marketing, managing 2–3M+ subscribers across lists with data-driven execution.

You will lead strategy and execution across email/SMS, build a high-frequency calendar, and optimize journeys to maximize subscription monetization and retention. This is a player-coach, operator role with a strategic impact.