Senior Lifecycle Marketing: Email & SMS Mastery

Corporate; Murray (UT); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive health coverage

Paid time off

401(k) with company match

Parental leave

Gym pass

Soda and snacks

Job summary

PRIME Corporate Services is seeking a Senior Lifecycle Marketing Manager to own the email and SMS ecosystems that carry our prospects and customers through their entire journey with us.

Reporting to the VP of Growth Marketing, this role combines systems thinking with hands-on execution, from automations and copy to segmentation and deliverability, with room to expand into additional lifecycle channels as programs mature.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or related field.
• 5–8 years of progressive lifecycle marketing, CRM or retention marketing experience.
• Hands-on ownership of a marketing automation platform (ActiveCampaign preferred).
• Experience building or scaling an SMS program and working with Salesforce.

Responsibilities

• Own prospecting email/SMS journeys from first touch to booked consultations.
• Own onboarding, activation, education, and retention journeys for existing customers.
• Design and maintain lead nurture sequences segmented by source and engagement.
• Partner with Sales and Engineering on data flows, integrations, and cadences.

Skills

Lifecycle marketing

Email marketing

CRM marketing

Retention marketing

Copywriting

HTML/CSS

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

ActiveCampaign

Klaviyo

HubSpot

Braze

Iterable

Salesforce

Job description

PRIME Corporate Services is seeking a Senior Lifecycle Marketing Manager to own the email and SMS ecosystems that carry our prospects and customers through their entire journey with us.

Reporting to the VP of Growth Marketing, this role combines systems thinking with hands-on execution, from automations and copy to segmentation and deliverability, with room to expand into additional lifecycle channels as programs mature.