Lifecycle Marketing Lead: Email, SMS & Loyalty (Contract)

24 Seven Talent; California; On-site; USD 90,000 - 130,000; Full time

Job summary

Premium Home Brand is seeking a Senior Lifecycle Marketing Manager to lead day-to-day execution across email, SMS, direct mail, and loyalty channels during a temporary leave. The role focuses on execution, organization, and optimization, ensuring a seamless customer experience across lifecycle channels.

You will coordinate campaigns, build and schedule workflows, and partner with internal teams to bring campaigns to life using Klaviyo and Attentive. Remote work is not indicated; onsite Irvine.

Qualifications

• Hands-on experience managing email and SMS marketing programs.
• Knowledge of segmentation, campaign deployment, workflows, personalization, and optimization.
• Understanding lifecycle marketing to boost engagement, retention and repeat purchases.
• Strong project management and ability to handle multiple campaigns.
• Background in DTC eCommerce, ideally home goods or premium products.
• Familiar with AI tools to optimize campaigns and automations.
• Experience with loyalty platforms (Yotpo) or similar; direct mail tools are a plus.

Responsibilities

• Coordinate and execute email, SMS, direct mail, and loyalty campaigns.
• Manage automated flows, sign-up units, and content calendar.
• Collaborate with marketing, creative, and copy teams.
• Monitor performance and optimize campaigns for lifecycle channels.

Skills

Lifecycle marketing

Campaign management

Segmentation

Automation workflows

Personalization

Performance optimization

DTC eCommerce

AI tools

Loyalty programs

Tools

Klaviyo

Attentive

Yotpo Loyalty & Referrals

Poplar

Job description

Premium Home Brand is seeking a Senior Lifecycle Marketing Manager to lead day-to-day execution across email, SMS, direct mail, and loyalty channels during a temporary leave. The role focuses on execution, organization, and optimization, ensuring a seamless customer experience across lifecycle channels.

You will coordinate campaigns, build and schedule workflows, and partner with internal teams to bring campaigns to life using Klaviyo and Attentive. Remote work is not indicated; onsite Irvine.