Lifecycle & Retention Marketing Lead - Remote

ALPAKA; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base salary $70,000–$100,000 USD

Bonus 10–15% annual target

Paid vacation and sick leave

Health benefits

Product allowance and team discounts

Job summary

A leading lifestyle brand is seeking a Lifecycle & Retention Marketing Manager to enhance customer relationships through email and SMS strategies. This role involves strategy ownership, report management, and growing revenue from owned channels. Successful candidates will have 3–5+ years in DTC eCommerce marketing and strong knowledge of platforms like Klaviyo. The position offers a competitive base salary and remote-first work environment, making it ideal for skilled marketers looking for flexibility and growth.

Qualifications

• 3–5+ years in lifecycle, CRM, or retention marketing, especially in DTC eCommerce.
• Strong experience with email marketing automation and segmentation.
• Comfortable managing end-to-end marketing channels.

Responsibilities

• Own the lifecycle strategy across email, SMS, app, and loyalty.
• Build and optimize automated flows for various customer journeys.
• Lead testing initiatives to improve customer engagement and revenue.

Skills

Lifecycle marketing experience

Hands-on experience with Klaviyo

Analytical skills

Strong writing skills

Tools

Klaviyo

Attentive

Job description

A leading lifestyle brand is seeking a Lifecycle & Retention Marketing Manager to enhance customer relationships through email and SMS strategies. This role involves strategy ownership, report management, and growing revenue from owned channels. Successful candidates will have 3–5+ years in DTC eCommerce marketing and strong knowledge of platforms like Klaviyo. The position offers a competitive base salary and remote-first work environment, making it ideal for skilled marketers looking for flexibility and growth.