Lifecycle & Retention Marketing Lead - Remote

ALPAKA; United States; A distancia; USD 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary $70,000–$100,000 USD

Bonus 10–15% annual target

Paid vacation and sick leave

Health benefits

Product allowance and team discounts

Descripción de la vacante

A leading lifestyle brand is seeking a Lifecycle & Retention Marketing Manager to enhance customer relationships through email and SMS strategies. This role involves strategy ownership, report management, and growing revenue from owned channels. Successful candidates will have 3–5+ years in DTC eCommerce marketing and strong knowledge of platforms like Klaviyo. The position offers a competitive base salary and remote-first work environment, making it ideal for skilled marketers looking for flexibility and growth.

Formación

• 3–5+ years in lifecycle, CRM, or retention marketing, especially in DTC eCommerce.
• Strong experience with email marketing automation and segmentation.
• Comfortable managing end-to-end marketing channels.

Responsabilidades

• Own the lifecycle strategy across email, SMS, app, and loyalty.
• Build and optimize automated flows for various customer journeys.
• Lead testing initiatives to improve customer engagement and revenue.

Conocimientos

Lifecycle marketing experience

Hands-on experience with Klaviyo

Analytical skills

Strong writing skills

Herramientas

Klaviyo

Attentive

Descripción del empleo

A leading lifestyle brand is seeking a Lifecycle & Retention Marketing Manager to enhance customer relationships through email and SMS strategies. This role involves strategy ownership, report management, and growing revenue from owned channels. Successful candidates will have 3–5+ years in DTC eCommerce marketing and strong knowledge of platforms like Klaviyo. The position offers a competitive base salary and remote-first work environment, making it ideal for skilled marketers looking for flexibility and growth.