Lifecycle Marketing Manager, Klaviyo Emails

24 Seven Talent; California; On-site; USD 90,000 - 130,000; Full time

Job summary

Premium Home Brand is seeking a Senior Lifecycle Marketing Manager to lead day-to-day execution across email, SMS, direct mail, and loyalty channels during a temporary leave. The role focuses on execution, organization, and optimization, ensuring a seamless customer experience across lifecycle channels.

You will coordinate campaigns, build and schedule workflows, and partner with internal teams to bring campaigns to life using Klaviyo and Attentive. Remote work is not indicated; onsite Irvine.

Qualifications

• Hands-on experience managing email and SMS marketing programs.
• Knowledge of segmentation, campaign deployment, workflows, personalization, and optimization.
• Understanding lifecycle marketing to boost engagement, retention and repeat purchases.
• Strong project management and ability to handle multiple campaigns.
• Background in DTC eCommerce, ideally home goods or premium products.
• Familiar with AI tools to optimize campaigns and automations.
• Experience with loyalty platforms (Yotpo) or similar; direct mail tools are a plus.

Responsibilities

• Coordinate and execute email, SMS, direct mail, and loyalty campaigns.
• Manage automated flows, sign-up units, and content calendar.
• Collaborate with marketing, creative, and copy teams.
• Monitor performance and optimize campaigns for lifecycle channels.

Skills

Lifecycle marketing

Campaign management

Segmentation

Automation workflows

Personalization

Performance optimization

DTC eCommerce

AI tools

Loyalty programs

Tools

Klaviyo

Attentive

Yotpo Loyalty & Referrals

Poplar

Job description

Some onsite in Irvine, maybe 1x per week or less

About the Role

A premium home brand is looking for an experienced Senior Lifecycle Marketing Manager to step in and lead day-to-day execution across its email, SMS, direct mail, and loyalty marketing channels during a temporary leave.

This person will own campaign coordination and execution, partnering with internal marketing, creative, and copy teams to bring campaigns to life across Klaviyo and Attentive. Responsibilities include building and scheduling campaigns, managing automated workflows and sign-up units, overseeing the content calendar, and monitoring performance.

The internal team will provide campaign strategy, creative assets, and copy. This role will focus on execution, organization, optimization, and ensuring a seamless customer experience across lifecycle channels.

Qualifications & Experience

• Proven hands-on experience managing email and SMS marketing programs using Klaviyo and Attentive.
• Strong knowledge of audience segmentation, campaign deployment, automated flows, personalization, and performance optimization.
• Understanding of lifecycle marketing strategies that increase customer engagement, retention, and repeat purchase revenue.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines independently.
• Background in DTC eCommerce, ideally within home goods, premium/luxury, apparel, or other consumer product categories.
• Familiarity with AI tools to improve campaign workflows, streamline automations, and identify opportunities for optimization.
• Experience with Yotpo Loyalty & Referrals or similar loyalty platforms and programmatic direct mail tools such as Poplar is a plus.

Location & Availability

• Location: Southern California preferred, with the ability to work onsite at the Irvine office approximately once per week.
• Hours: 15-25 hours per week.
• Duration: Now through mid-May 2027, with potential for extension.