Lifecycle Marketing Pro: Email & Multi-Channel Automation

Edelman Financial Engines; Boston (MA); On-site; USD 65,000 - 86,000; Full time

Benefits offered by this job

Discretionary bonus

Health and dental plans

401(k) contributions

Job summary

Edelman Financial Engines is hiring a Lifecycle Marketing Specialist to drive growth in the Wealth Planning business by building scalable email and multi‑channel experiences. You will partner with cross‑functional teams to design, implement, and optimize campaigns across email, SMS, and push channels.

The role emphasizes HTML/CSS email development, AMPscript personalization, and rigorous QA, with opportunities to test and optimize lifecycle programs and contribute to documentation and governance

Qualifications

• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform.
• Strong proficiency in HTML and CSS, with a solid understanding of email best practices.
• Knowledge of responsive and mobile‑first design for email.
• Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
• Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy.
• Self‑directed and comfortable working independently with minimal supervision.
• Passion for email development, lifecycle marketing, and continuous improvement.
• 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles.

Responsibilities

• Develop responsive, ADA‑compliant emails using HTML and CSS, with a focus on modular and scalable design.
• Build personalization and dynamic content using basic AMPscript
• Test emails across devices and clients using tools such as Litmus or Email on Acid
• Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
• Conduct internal and external quality assurance, including stakeholder review and approval workflows
• Identify testing opportunities and collaborate with partners to support A/B and optimization testing
• Participate in peer code reviews to ensure quality and consistency
• Support documentation, versioning, and governance of templates, modules, and logic blocks
• Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Skills

HTML & CSS

Salesforce Marketing Cloud

Marketing automation & lifecycle

Attention to detail

Collaboration & problem-solving

Tools

AMPscript

CloudPages

CDP

Job description

Edelman Financial Engines is hiring a Lifecycle Marketing Specialist to drive growth in the Wealth Planning business by building scalable email and multi‑channel experiences. You will partner with cross‑functional teams to design, implement, and optimize campaigns across email, SMS, and push channels.

The role emphasizes HTML/CSS email development, AMPscript personalization, and rigorous QA, with opportunities to test and optimize lifecycle programs and contribute to documentation and governance