Lifecycle Marketing Lead - Remote (US)

NorthAB LLC; Michigan; Remote; USD 61,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid Maternity & Paternity Leave

Education Assistance

Lifestyle Spending Account

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute multi-channel lifecycle campaigns (email, in-app, SMS) and manage the marketing automation platform (HubSpot).

Collaboration with Sales, Customer Success, and Product is essential to deliver timely, measurable customer experiences. The role requires a degree in Marketing/Communications/Business and 3+ years in lifecycle or CRM marketing,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years of lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
• Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
• Track record of building nurture programs that measurably drive key business metrics.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across onboarding, activation, engagement, retention, win-back, and expansion.
• Own segmentation and lifecycle stage definitions in HubSpot; ensure clean handoffs between teams.
• Build nurture tracks for MQLs, trials, and post-sale customers with clear conversion goals.
• Define and track core lifecycle metrics and report on campaign performance.
• Identify data integrity issues across the lifecycle funnel and troubleshoot.
• Run A/B tests on messaging, timing, and channels to improve conversion.
• Collaborate with Content and Design teams to produce lifecycle-specific creative assets.

Skills

Lifecycle marketing

CRM marketing

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Looker

Tableau

SQL

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute multi-channel lifecycle campaigns (email, in-app, SMS) and manage the marketing automation platform (HubSpot).

Collaboration with Sales, Customer Success, and Product is essential to deliver timely, measurable customer experiences. The role requires a degree in Marketing/Communications/Business and 3+ years in lifecycle or CRM marketing,