Lifecycle Marketing Pro - Email & Multichannel Automation

Edelman Financial Engines, LLC; United States; Remote; USD 65,000 - 86,000; Full time

Benefits offered by this job

Discretionary bonus

Health and dental plans

401(k) contributions

Job summary

Edelman Financial Engines is seeking a Lifecycle Marketing Specialist to grow our Wealth Planning business by designing scalable email and multi‑channel experiences. You will collaborate with cross‑functional teams to build, execute, and optimize campaigns, ensuring ADA‑compliant emails and high quality code.

Ideal candidates have 3+ years in customer marketing or marketing tech, strong HTML/CSS, and experience with enterprise marketing platforms.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform.
• Strong proficiency in HTML and CSS, with a solid understanding of email best practices.
• Knowledge of responsive and mobile‑first design for email.
• Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc).
• 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles.

Responsibilities

• Develop responsive, ADA‑compliant emails using HTML and CSS, with a focus on modular and scalable design.
• Build personalization and dynamic content using basic AMPscript.
• Test emails across devices and clients using tools such as Litmus or Email on Acid.
• Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy.
• Conduct internal and external quality assurance, including stakeholder review and approval workflows.
• Identify testing opportunities and collaborate with partners to support A/B and optimization testing.
• Participate in peer code reviews to ensure quality and consistency.
• Support documentation, versioning, and governance of templates, modules, and logic blocks.
• Identify opportunities to improve efficiency, quality, and performance across lifecycle programs.

Skills

HTML & CSS

Lifecycle marketing

Attention to detail

Collaboration

Quality assurance

Tools

Salesforce Marketing Cloud

Adobe CDP

CloudPages

AMPscript

Litmus

Salesforce Data Cloud

Job description

Edelman Financial Engines is seeking a Lifecycle Marketing Specialist to grow our Wealth Planning business by designing scalable email and multi‑channel experiences. You will collaborate with cross‑functional teams to build, execute, and optimize campaigns, ensuring ADA‑compliant emails and high quality code.

Ideal candidates have 3+ years in customer marketing or marketing tech, strong HTML/CSS, and experience with enterprise marketing platforms.