Lifecycle Campaign Architect - Multi-Channel Growth

PadSplit, Inc; United States; Remote; USD 25,000 - 30,000; Full time

Job summary

Lever, Inc. is seeking a Lifecycle Marketing Automation Specialist to design, build, and scale host-focused campaigns across email, SMS, push, and in-app messaging. You will bridge marketing operations with technical execution in Salesforce, Pardot, SFMC, and Iterable to drive growth and retention.

The role emphasizes hands-on implementation, data validation, and cross-functional collaboration to align campaigns with business goals and lifecycle stages.

Qualifications

• 1–3 years hands-on lifecycle marketing or automation experience.
• Direct experience with Iterable, Pardot, SFMC and Salesforce CRM.
• SQL knowledge or platform segmentation tooling for audience queries.
• Experience using REST APIs, JSON payloads, and webhooks.

Responsibilities

• Design, build, and optimize lifecycle journeys across multi‑channel campaigns.
• Monitor and maintain automation flows for reliable delivery.
• Integrate marketing stack and ensure data flow and lead scoring.
• Troubleshoot HTML/CSS to ensure rendering across devices.
• Conduct A/B testing and analyze results to improve engagement.
• Collaborate with creative and cross‑functional teams on content and visuals.

Skills

Lifecycle marketing

Marketing automation

SQL (queries)

REST APIs/Webhooks

Email/SMS/Push/In-app

HTML/CSS troubleshooting

A/B testing

Data-driven decision making

Cross-functional collaboration

Tools

Iterable

Pardot

Salesforce Marketing Cloud

Salesforce CRM

Job description

Lever, Inc. is seeking a Lifecycle Marketing Automation Specialist to design, build, and scale host-focused campaigns across email, SMS, push, and in-app messaging. You will bridge marketing operations with technical execution in Salesforce, Pardot, SFMC, and Iterable to drive growth and retention.

The role emphasizes hands-on implementation, data validation, and cross-functional collaboration to align campaigns with business goals and lifecycle stages.