Lifecycle Marketing Lead, Commerce Platform

DoorDash; Seattle (WA); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

Equity grants

401(k) with employer matching

Paid parental leave

Wellness benefits

Commuter benefits

Job summary

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs across email, push, SMS, and in‑app messaging to drive adoption, retention, and engagement among merchant customers.

You will manage a small team, collaborate with product, engineering, and marketing, and translate audience insights into effective campaigns with measurable impact.

Qualifications

• 6+ years in lifecycle, retention, or growth marketing (B2B or SaaS preferred).
• Proven track record of cross‑channel CRM campaigns that drive results.
• Strong cross‑functional collaboration and stakeholder management.
• Hands‑on with CRM platforms and data segmentation tools.
• Analytical thinking with data‑driven strategy development.
• Excellent organization and ability to manage multiple priorities.

Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform, including automated flows, experiments, and ad‑hoc campaigns.
• Lead a team of two direct reports to brief, optimize, and execute CRM campaigns and automations.
• Partner with Integrated Marketing to build campaign briefs based on goals and audience behavior, determining channel mix and messaging cadence.
• Lead end‑to‑end campaign planning with Marketing Ops: creative development, stakeholder feedback, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver actionable reporting.

Skills

Lifecycle marketing

CRM campaigns

Cross-functional collaboration

Data-driven decision making

Marketing analytics

Customer segmentation

Education

Bachelor's degree or equivalent experience

Tools

Iterable

Pardot

Job description

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs across email, push, SMS, and in‑app messaging to drive adoption, retention, and engagement among merchant customers.

You will manage a small team, collaborate with product, engineering, and marketing, and translate audience insights into effective campaigns with measurable impact.