B2B Retention Marketing Manager (CRM & Lifecycle)

DoorDash; New York (NY); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks of paid parental leave

Wellness benefits

Job summary

DoorDash is seeking a Manager of Retention Marketing to lead CRM-driven communications and lifecycle programs that increase adoption of DoorDash for Business among administrators and users.

You will collaborate with product, engineering, operations and other marketers to deploy campaigns across email, push, SMS and in-app messaging, driving activation, retention and engagement at scale.

Qualifications

• 5-7+ years of experience in marketing or growth overall.
• 4+ years of experience in lifecycle, email, CRM, or retention marketing.
• Experience in B2B / B2B2C is a plus.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics.
• Create personalized communications framework based on administrators’ needs.
• Execute end-to-end campaigns from strategy to launch with QA.
• Manage cross-functional relationships to lead channel communications strategies.
• Oversee campaign strategy end-to-end, including creative reviews and audience segmentation.
• Analyze campaign results, set benchmarks, share regular performance reports.
• Share best practices and insights with partner teams.

Skills

Lifecycle marketing

CRM strategy

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

Braze

Tableau

Sigma

Job description

DoorDash is seeking a Manager of Retention Marketing to lead CRM-driven communications and lifecycle programs that increase adoption of DoorDash for Business among administrators and users.

You will collaborate with product, engineering, operations and other marketers to deploy campaigns across email, push, SMS and in-app messaging, driving activation, retention and engagement at scale.