B2B Retention & Activation Marketing Lead

DoorDash USA; United States; Remote; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) match

Parental leave (16 weeks)

Wellness benefits

Commuter benefits match

Paid time off

Disability insurance

Life insurance

Mental health program

Job summary

DoorDash is seeking a Manager of Retention Marketing for the DoorDash for Business product to lead CRM-driven lifecycle programs across administrators and users, partnering with product, eng, and operations to drive adoption and activation.

You will own end-to-end campaigns across email, push, SMS, and in-app messages, analyze results, and align with cross-functional teams to scale personalized retention strategies.

Qualifications

• 5-7+ years of experience in marketing or growth overall; 4+ years in lifecycle, email, CRM, or retention marketing; B2B / B2B2C experience a plus.
• Familiarity with CRM technology including ESPs (Braze experience is a plus) and data structures.
• Strong analytical skills; ability to create data-driven marketing campaigns and measure impact.
• Track record of driving results via cross-channel marketing campaigns.
• Strong stakeholder management and interpersonal skills.
• Familiarity with data visualization platforms such as Sigma, Tableau, etc.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business.
• Create strategy to personalize communications based on administrators and users' needs.
• Execute end-to-end campaigns from strategy to build, QA, and launch.
• Manage cross-functional relationships to lead channel communications strategy for programs.
• Drive the campaign strategy end to end, including creative review, audience segmentation, and stakeholder feedback.

Skills

Lifecycle marketing

Email marketing

CRM

Retention marketing

Data analysis

Data visualization

Education

Bachelor's degree or equivalent experience

Tools

Braze

Sigma

Tableau

Job description

DoorDash is seeking a Manager of Retention Marketing for the DoorDash for Business product to lead CRM-driven lifecycle programs across administrators and users, partnering with product, eng, and operations to drive adoption and activation.

You will own end-to-end campaigns across email, push, SMS, and in-app messages, analyze results, and align with cross-functional teams to scale personalized retention strategies.