B2B Retention Marketing Leader — CRM & Growth

DoorDash; Boston (MA); On-site; USD 143,000 - 210,000; Full time

Job summary

DoorDash for Business is seeking a Manager of Retention Marketing to craft communications and lifecycle programs that boost adoption and activation of our business product suite for administrators and their users. You will partner with product, Eng, operations and other marketers to drive CRM channels (email, push, SMS, in-app) in a fast-paced, ambiguous environment.

Ideal candidates bring 5-7+ years in marketing, strong data-driven decision making, and proven cross-functional collaboration.

Qualifications

• 5-7+ years of experience in marketing or growth overall.
• 4+ years of experience in lifecycle, email, CRM, or retention marketing.
• Experience working in B2B / B2B2C a plus.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics.
• Experiment with new strategies and CRM tactics to increase conversion.
• Create the strategy and framework to personalize communications based on administrators' needs and users' benefits.
• Execute end-to-end campaigns from strategy brief to build, QA and launch.
• Manage cross-functional relationships to lead the channel communications strategy for DoorDash for Business programs.
• Drive the campaign strategy end to end, including creative review, audience segmentation and stakeholder feedback.
• Analyze campaign results, define benchmarks, and share regular performance reports.
• Align with partner teams to share best practices and insights.

Skills

Marketing

CRM

Lifecycle marketing

Email marketing

Data analysis

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree

Tools

Braze

Tableau

Sigma

Job description

DoorDash for Business is seeking a Manager of Retention Marketing to craft communications and lifecycle programs that boost adoption and activation of our business product suite for administrators and their users. You will partner with product, Eng, operations and other marketers to drive CRM channels (email, push, SMS, in-app) in a fast-paced, ambiguous environment.

Ideal candidates bring 5-7+ years in marketing, strong data-driven decision making, and proven cross-functional collaboration.