CRM & Lifecycle Marketing Manager, Commerce Platform

DoorDash; Los Angeles (CA); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Commuter benefits

Job summary

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for the Commerce Platform. You will drive lifecycle programs across email, push, SMS, and in‑app messaging to boost adoption, retention, and engagement among merchants.

You will collaborate with product, engineering, and other marketers, manage a team of two, and use customer data to optimize campaigns and improve business outcomes. This role requires strategic and hands‑on execution capability.

Qualifications

• 6+ years of experience in lifecycle, retention, or growth marketing.
• Proven track record of driving results through cross‑channel CRM campaigns.
• Hands‑on experience with CRM platforms (Iterable, Pardot) and data segmentation tools.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform.
• Lead a small team to brief, optimize, and execute CRM campaigns and automations.
• Partner with Integrated Marketing to build campaign briefs and determine channel mix, targeting, and cadence.
• Oversee end‑to‑end campaign planning with Marketing Ops including creative, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver actionable reporting.

Skills

Lifecycle marketing

CRM campaigns

Cross-functional collaboration

Data-driven strategies

Audience segmentation

Education

Bachelor's degree or equivalent experience

Tools

Iterable

Pardot

Job description

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for the Commerce Platform. You will drive lifecycle programs across email, push, SMS, and in‑app messaging to boost adoption, retention, and engagement among merchants.

You will collaborate with product, engineering, and other marketers, manage a team of two, and use customer data to optimize campaigns and improve business outcomes. This role requires strategic and hands‑on execution capability.