CRM & Retention Marketing Lead, Commerce Platform

DoorDash; Chicago (IL); On-site; USD 142,800 - 210,000; Full time

Job summary

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs driving adoption, retention, and engagement across email, push, SMS, and in‑app messaging.

This role requires 6+ years in lifecycle/retention or growth marketing, with a proven cross‑channel CRM track record, and strong collaboration across product, engineering, and marketing teams. You will manage two direct reports and partner on channel mix decisions.

Qualifications

• 6+ years in lifecycle, retention, or growth marketing (B2B or SaaS preferred).
• Proven track record of driving results with cross‑channel CRM campaigns.
• Strong collaboration and stakeholder management skills.

Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform, incl. automated flows and campaigns.
• Lead a team of two direct reports to brief, optimize, and execute CRM campaigns and automations.
• Partner with Integrated Marketing to build briefs, determine channel mix, targeting, and messaging cadence.
• Lead end‑to‑end campaign planning with Marketing Ops, including creative, segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs for consistency across merchant touchpoints.
• Analyze performance data, set benchmarks, and deliver reporting to optimize future campaigns.

Skills

Lifecycle marketing

CRM campaigns

Cross-channel marketing

Data analytics

Stakeholder management

Education

Bachelor’s degree or equivalent experience

Tools

Iterable

Pardot

Job description

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs driving adoption, retention, and engagement across email, push, SMS, and in‑app messaging.

This role requires 6+ years in lifecycle/retention or growth marketing, with a proven cross‑channel CRM track record, and strong collaboration across product, engineering, and marketing teams. You will manage two direct reports and partner on channel mix decisions.