B2B Retention Marketing Manager: CRM & Lifecycle

DoorDash; Denver (CO); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) with employer matching

Paid parental leave

Wellness benefits

Commuter benefits match

Paid time off and paid sick leave

Job summary

DoorDash for Business seeks a Manager of Retention Marketing to design communications and lifecycle programs that boost adoption and activation of the DoorDash for Business product suite for admins and their users. You will partner with product, eng, operations and marketing to drive CRM channels (email, push, SMS, in-app).

The role thrives in a fast-paced setting, values ownership, and requires strong analytical skills and stakeholder management.

Qualifications

• 5-7+ years of experience in marketing or growth
• 4+ years in lifecycle, email, CRM, or retention marketing
• Experience in B2B / B2B2C is a plus

Responsibilities

• Develop, test and implement CRM strategies to improve key metrics
• Personalize communications for administrators and users
• Execute end-to-end campaigns from strategy to launch
• Manage cross-functional relationships to lead channel communications
• Oversee campaign strategy end-to-end including creative review and audience targeting
• Analyze campaign results and share performance reports
• Share best practices with partner teams

Skills

CRM strategy

Lifecycle marketing

Cross-functional collaboration

Data analysis

Stakeholder management

Education

Bachelor's degree or equivalent experience

Tools

Braze

Sigma

Tableau

Job description

DoorDash for Business seeks a Manager of Retention Marketing to design communications and lifecycle programs that boost adoption and activation of the DoorDash for Business product suite for admins and their users. You will partner with product, eng, operations and marketing to drive CRM channels (email, push, SMS, in-app).

The role thrives in a fast-paced setting, values ownership, and requires strong analytical skills and stakeholder management.