CRM Growth Lead, Commerce Platform

DoorDash; Sunnyvale (CA); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

401(k) with employer matching

Paid parental leave

Wellness benefits

Commuter benefits

Paid time off and paid sick leave

Job summary

DoorDash seeks a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs that drive adoption, retention, and engagement across CRM channels, collaborating with product, engineering, and marketing to influence key business outcomes.

The role requires 6+ years in lifecycle or growth marketing, strong collaboration, and hands‑on experience with Iterable or Pardot.

Qualifications

• 6+ years of lifecycle, retention, or growth marketing in B2B or SaaS environments.
• Proven track record of driving results through cross‑channel CRM campaigns.
• Strong cross‑functional collaboration and stakeholder management skills.
• Hands‑on experience with CRM platforms (e.g., Iterable, Pardot) and comfort with segmentation tools.
• Sharp analytical thinking and the ability to build data‑driven strategies and report performance impact.
• Exceptional organization, ownership mindset, and the ability to manage multiple priorities.
• A bachelor’s degree or equivalent experience.

Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform, including automated flows, experiments, and campaigns.
• Lead a team of two direct reports to brief, optimize, and execute CRM campaigns and automations.
• Partner with Integrated Marketing to build briefs based on business goals and audience behavior, determining channel mix, targeting, and cadence.
• Lead end‑to‑end campaign planning with Marketing Ops, including creative development, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs for consistency across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver reporting to optimize future campaigns.

Skills

Lifecycle marketing

Retention marketing

Cross-channel CRM

Cross-functional collaboration

Analytical thinking

Stakeholder management

Data segmentation

Education

Bachelor’s degree or equivalent experience

Tools

Iterable

Pardot

Job description

DoorDash seeks a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs that drive adoption, retention, and engagement across CRM channels, collaborating with product, engineering, and marketing to influence key business outcomes.

The role requires 6+ years in lifecycle or growth marketing, strong collaboration, and hands‑on experience with Iterable or Pardot.