B2B Retention Marketing Lead

DoorDash; San Francisco (CA); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) match

Parental leave (16 weeks)

Wellness benefits

Commuter benefits match

Paid time off

Job summary

DoorDash is seeking a Manager of Retention Marketing for DoorDash for Business to craft CRM and lifecycle programs aimed at increasing adoption and activation across administrators and users. You will partner with product, eng, operations, and marketing to drive cross-channel communications (email, push, SMS, in-app) and own end-to-end campaigns in a fast-paced environment.

The role emphasizes data-driven decision making, stakeholder management, and scalability of personalized experiences, with

Qualifications

• 5–7+ years in marketing or growth; 4+ years in lifecycle, email, CRM or retention marketing
• Experience in B2B / B2B2C is a plus
• Familiarity with CRM technology including ESPs; Braze experience is a plus
• Strong analytical skills for data-driven campaigns
• Ability to manage cross-channel campaigns and partnerships
• Bachelor’s degree or equivalent experience

Responsibilities

• Develop, test, and implement CRM strategies to improve key business metrics for DoorDash for Business
• Personalize communications based on administrators and users’ needs
• Execute end-to-end campaigns from strategy to build, QA, and launch
• Lead cross-functional collaboration with product marketing, operations, and product partners
• Drive campaign strategy end-to-end, including creative reviews, audience targeting, and stakeholder feedback
• Analyze campaign results, set benchmarks, and share regular performance reports
• Share best practices and insights with partner teams

Skills

Lifecycle marketing

CRM marketing

Email marketing

Retention marketing

Cross-channel marketing

Stakeholder management

Data-driven marketing

Education

Bachelor’s degree or equivalent

Tools

Braze

CRMs/ESP tools

Sigma/Tableau

Job description

DoorDash is seeking a Manager of Retention Marketing for DoorDash for Business to craft CRM and lifecycle programs aimed at increasing adoption and activation across administrators and users. You will partner with product, eng, operations, and marketing to drive cross-channel communications (email, push, SMS, in-app) and own end-to-end campaigns in a fast-paced environment.

The role emphasizes data-driven decision making, stakeholder management, and scalability of personalized experiences, with