CRM & Retention Marketing Lead, Commerce Platform

DoorDash; Austin (TX); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

Equity grants

401(k) matching

Paid parental leave

Wellness benefits

Commuter benefits

Paid time off

Paid sick leave

Medical, dental, and vision

Job summary

DoorDash is seeking a Retention Marketing Manager to own CRM strategy for our Commerce Platform. You will craft lifecycle programs driving adoption, retention, and engagement across CRM channels including email, push, SMS, and in‑app messaging.

You’ll partner with product, engineering, and marketing operations to leverage audience insights, run experiments, and deliver data-driven campaigns that move the business.

Qualifications

• 6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments.
• Proven track record of driving results through cross‑channel CRM campaigns.
• Strong cross‑functional collaboration and stakeholder management skills.
• Hands‑on experience with CRM platforms (e.g., Iterable, Pardot) and comfort working with complex data and segmentation tools.
• Sharp analytical thinking and the ability to build data‑driven strategies and report performance impact.
• Exceptional organization, ownership mindset, and the ability to manage multiple priorities.
• A bachelor’s degree or equivalent experience.

Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform—including automated flows, experiments, and ad‑hoc campaigns.
• Lead a team of two direct reports who will help to brief, optimize, and execute CRM ad‑hoc campaigns and automations for the Commerce Platform business line.
• Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
• Lead end‑to‑end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.

Skills

Lifecycle marketing

CRM campaigns

Cross-functional collaboration

CRM platforms

Data segmentation

Analytics

Organization

Education

Bachelor's degree or equivalent

Tools

Iterable

Pardot

Job description

DoorDash is seeking a Retention Marketing Manager to own CRM strategy for our Commerce Platform. You will craft lifecycle programs driving adoption, retention, and engagement across CRM channels including email, push, SMS, and in‑app messaging.

You’ll partner with product, engineering, and marketing operations to leverage audience insights, run experiments, and deliver data-driven campaigns that move the business.