CRM Growth Lead, Commerce Platform

DoorDash; San Francisco (CA); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

401(k) with employer matching

Paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Job summary

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs across the merchant journey, driving adoption, retention, and engagement via email, push, SMS, and in-app messages.

You’ll lead two direct reports, partner with Integrated Marketing, and guide end-to-end campaigns with Marketing Ops. The role rewards data-driven decisions and cross-functional collaboration in a fast-paced, ambiguous environment.

Qualifications

• 6+ years of experience in lifecycle, retention, or growth marketing.
• Proven track record of driving results through cross-channel CRM campaigns.
• Strong cross-functional collaboration and stakeholder management skills.
• Hands-on experience with CRM platforms (e.g., Iterable, Pardot) and comfort working with complex data and segmentation tools.
• Sharp analytical thinking and the ability to build data-driven strategies and report performance impact.
• Exceptional organization, ownership mindset, and ability to manage multiple priorities.
• A bachelor’s degree or equivalent experience.

Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform—including automated flows, experiments, and ad-hoc campaigns.
• Lead a team of two direct reports who will help to brief, optimize, and execute CRM ad-hoc campaigns and automations for the Commerce Platform business line.
• Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
• Lead end-to-end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.

Skills

Lifecycle marketing

Retention marketing

CRM platforms

Cross-functional collab

Data segmentation

Analytical thinking

Project ownership

Bachelor’s degree

Education

Bachelor’s degree or equivalent experience

Tools

Iterable

Pardot

Job description

DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs across the merchant journey, driving adoption, retention, and engagement via email, push, SMS, and in-app messages.

You’ll lead two direct reports, partner with Integrated Marketing, and guide end-to-end campaigns with Marketing Ops. The role rewards data-driven decisions and cross-functional collaboration in a fast-paced, ambiguous environment.