Lifecycle Marketing Manager, Salesforce MC

Focus Partners; St. Louis (MO); On-site; USD 85,000 - 107,000; Full time

Job summary

Focus Partners seeks a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and journeys that drive growth, client experience, and multi-firm communications. This full-stack role requires on-site work in the US and deep Salesforce Marketing Cloud Engagement experience.

You will own end-to-end campaign execution, audience segmentation, data extensions, and journey logic, while collaborating with cross-functional teams to turn objectives into measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Three+ years of email marketing, lifecycle marketing, CRM marketing, or marketing automation.
• Three+ years hands-on Salesforce Marketing Cloud Engagement experience.
• Production experience with Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Experience with data extensions, SQL-based segmentation, journey logic, personalization, and automated workflows.
• Ability to own both lifecycle strategy and hands-on execution.
• Experience with QA, deliverability, CAN-SPAM/GDPR.

Responsibilities

• Build and deploy email campaigns in SFMC Engagement.
• Own end-to-end campaign execution including segmentation and send config.
• Develop and optimize Journey Builder programs and cadences.
• Configure landing pages, forms, and CloudPages for engagements.
• Own lifecycle strategy across prospecting to advisor journeys.
• Translate objectives into journey architecture and testing plans.
• Develop and manage A/B and multivariate testing.
• Analyze performance and optimize segmentation, content, and cadence.
• Manage recurring communications for Focus Partners and affiliates.
• Ensure QA and release readiness across data mapping and deliverability.
• Collaborate with cross-functional teams to translate briefs into production campaigns.
• Maintain campaign tracking, UTMs, and change history.
• Apply AI tools to accelerate content iteration and QA.

Skills

SFMC Engagement

SQL queries

A/B testing

Multivariate testing

Email Studio

Content Builder

Journey Builder

Automation Studio

Dynamic content

Personalization

AMPscript

CloudPages

HTML/CSS

APIs

Data extensions

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Email Studio

Content Builder

Journey Builder

Automation Studio

AMPscript

CloudPages

HTML/CSS

APIs

Job description

Focus Partners seeks a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and journeys that drive growth, client experience, and multi-firm communications. This full-stack role requires on-site work in the US and deep Salesforce Marketing Cloud Engagement experience.

You will own end-to-end campaign execution, audience segmentation, data extensions, and journey logic, while collaborating with cross-functional teams to turn objectives into measurable results.