Lifecycle Marketing Architect — CRM & Content Engine

Base Power Company; Austin (TX); On-site; USD 75,000 - 120,000; Full time

Job summary

Base is building America’s next‑gen power company and needs a Lifecycle Marketing Lead to own the CRM engine and content at scale. You’ll design end‑to‑end lifecycle journeys across email, SMS, and in‑app touchpoints, while shaping copy and content strategy to educate, nurture, and convert homeowners.

You’ll work with the Growth team to implement data‑driven improvements, build dashboards, and ensure consistent brand voice across channels.

Qualifications

• 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies.
• Hands-on experience building lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting.
• Strong writing and copywriting ability.
• Proven ability to create organic content strategies that grow audience and engagement.
• Strong organizational and project management skills to coordinate across multiple stakeholders.
• A data-driven approach to measuring and improving performance.

Responsibilities

• Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene.
• Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in‑app touchpoints, tailored to different audience segments.
• Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion.
• Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools).
• Translate complex concepts into simple, consumer-friendly language.
• Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative.
• Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond.
• Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build.

Skills

Lifecycle marketing

CRM platforms (HubSpot/Braze/Iterable)

Copywriting

Content strategy

Project management

Data-driven decision making

Tools

HubSpot

Braze

Iterable

Job description

Base is building America’s next‑gen power company and needs a Lifecycle Marketing Lead to own the CRM engine and content at scale. You’ll design end‑to‑end lifecycle journeys across email, SMS, and in‑app touchpoints, while shaping copy and content strategy to educate, nurture, and convert homeowners.

You’ll work with the Growth team to implement data‑driven improvements, build dashboards, and ensure consistent brand voice across channels.