Lifecycle Marketing Architect

Superior Plus Propane; Wayne (PA); On-site; USD 78,000 - 98,000; Full time

Job summary

Superior Plus Propane seeks a Lifecycle Marketing Manager to own strategy, execution, and measurement of lifecycle programs for residential and small commercial leads across the US and Canada. You will design multi-touch journeys in automation platforms to accelerate conversion and maximize ROI.

Partner with sales, analytics, and lead-generation teams to build scalable, personalized nurture programs, optimize engagement, and ensure timely handoffs while tracking KPIs and driving continuous

Qualifications

• Bachelor’s degree required or equivalent in Marketing, Business, Communications, Analytics, or related field.
• Salesforce Marketing Cloud certification or equivalent preferred
• 5–7 years of experience in lead nurture, lifecycle, CRM, email, or marketing automation programs
• Hands-on experience with Salesforce Marketing Cloud, Journey Builder and Email Studio
• Experience supporting both U.S. and Canadian marketing programs preferred

Responsibilities

• Develop and evolve lifecycle marketing strategy for residential and small commercial prospects in the US and Canada.
• Design, build, launch, and maintain automated email and SMS journeys in the marketing automation platform.
• Identify gaps and optimize lifecycle programs to improve conversion and engagement.
• Translate insights into personalized journeys, messaging, and content.
• Partner with analytics to refine audience segmentation and personalization opportunities.

Skills

Lifecycle marketing

CRM

Marketing automation

Lead nurture

Data-driven optimization

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Email Studio

Job description

Superior Plus Propane seeks a Lifecycle Marketing Manager to own strategy, execution, and measurement of lifecycle programs for residential and small commercial leads across the US and Canada. You will design multi-touch journeys in automation platforms to accelerate conversion and maximize ROI.

Partner with sales, analytics, and lead-generation teams to build scalable, personalized nurture programs, optimize engagement, and ensure timely handoffs while tracking KPIs and driving continuous