Lifecycle Growth Lead: Scale B2B Engagement & Platform

United States Digital Space LLC; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

the company is seeking a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely experiences. This senior leader will set SMB lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish an operating model for scalable evergreen programs.

You will sit at the intersection of platform, product, and campaign strategy, partnering with Engineering, Product, Data Science, Analytics,

Qualifications

• 10+ years of experience in lifecycle, CRM, retention, growth, or marketing technology in a global B2B setting.

Responsibilities

• Set the company-wide lifecycle vision, roadmap, and operating model for owned-channel engagement.
• Shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, and experimentation.
• Define scalable deployment workflows with self-service and centrally supported paths and governance.
• Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, retention and monetization.
• Lead design, launch, and optimization of templates and journeys across email, push, and in-product messaging.
• Partner to build a measurement system connecting reach, delivery, engagement, and incremental value via experiments.
• Optimize the SMB lifecycle portfolio with better inventory, relevance, personalization, and per-user frequency.
• Inform owned-channel upsell strategy with deliverability, localization, and operational quality.

Job description

the company is seeking a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely experiences. This senior leader will set SMB lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish an operating model for scalable evergreen programs.

You will sit at the intersection of platform, product, and campaign strategy, partnering with Engineering, Product, Data Science, Analytics,