Lifecycle Growth Manager — B2B SaaS

Campfire; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Campfire is seeking a Lifecycle Marketing Manager to own and scale our lifecycle engine across prospect and customer journeys. You’ll design automated, multi-channel campaigns, segment audiences, and partner with Sales, Product Marketing, and Customer Success to accelerate pipeline and retention.

The ideal candidate has 4–7+ years in lifecycle or growth marketing for B2B SaaS, is data‑driven, strong at copywriting, and can execute end‑to‑end campaigns in a fast‑paced startup. San Francisco.

Qualifications

• 4–7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation, ideally in a high-growth B2B SaaS company.
• Proven success building and scaling automated lifecycle programs with measurable outcomes.
• Hands-on experience with marketing automation platforms such as HubSpot, Customer.io, Braze, Iterable.
• Strong analytical skills and ability to work with funnel metrics and experimentation.
• Experience developing behavior-based and trigger-based campaigns using customer and product data.
• Strong copywriting skills and ability to translate product concepts into clear communications.
• Understanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Strong cross-functional collaboration skills and bias toward action.

Responsibilities

• Develop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention.
• Map customer journeys and identify opportunities to improve conversion, engagement, and customer experience.
• Build audience segmentation strategies based on customer behavior, lifecycle stage, firmographics, and intent signals.
• Design, launch, and optimize automated, multi-touch campaigns across email, in-app messaging, and other relevant channels.
• Create personalized nurture programs that move prospects through the funnel and accelerate pipeline creation.
• Partner with Sales to build effective lead nurturing, re-engagement, and sales‑assist programs.
• Develop onboarding and adoption campaigns that help customers realize value faster.
• Establish a rigorous testing program across messaging, content, segmentation, timing, and channels.
• Analyze funnel performance to identify opportunities to improve conversion and engagement.
• Define and track lifecycle KPIs, including lead-to-opportunity conversion, activation, engagement, pipeline influence, and retention.
• Translate campaign performance and customer insights into actionable recommendations.
• Build and maintain scalable lifecycle workflows, segmentation, and campaign infrastructure.
• Partner with Marketing Operations and Revenue Operations to ensure accurate data, effective integrations, and reliable attribution.
• Maintain high standards for deliverability, data quality, consent management, and campaign execution.
• Leverage AI and automation to improve personalization, campaign development, experimentation, and operational efficiency.
• Work with Product Marketing to translate positioning and product value into compelling lifecycle messaging.
• Partner with Demand Generation to convert inbound interest into qualified pipeline.
• Collaborate with Sales and Customer Success to identify friction points and improve the customer experience.
• Work with Product and Analytics teams to understand user behavior and trigger relevant communications.

Skills

Lifecycle marketing

Growth marketing

CRM marketing

Marketing automation

Analytics

Copywriting

B2B SaaS

Cross-functional collaboration

Tools

HubSpot

Customer.io

Braze

Iterable

SQL

Job description

Campfire is seeking a Lifecycle Marketing Manager to own and scale our lifecycle engine across prospect and customer journeys. You’ll design automated, multi-channel campaigns, segment audiences, and partner with Sales, Product Marketing, and Customer Success to accelerate pipeline and retention.

The ideal candidate has 4–7+ years in lifecycle or growth marketing for B2B SaaS, is data‑driven, strong at copywriting, and can execute end‑to‑end campaigns in a fast‑paced startup. San Francisco.